Toyota wants to get us truly crushing on cars

 Toyota is very invested in love. The automaker has a central philosophy of making vehicles that inspire ‘Aisha,’ a concept that literally means “beloved car” in Japanese. But the nature of ‘Aisha’ is changing, necessarily, just at the nature of automobiles themselves are fundamentally changing as we usher in automated and semi-autonomous driving. The key… Read More …

Ether fever dreams

 “The only thing that really worried me was the ether. There is nothing in the world more helpless and irresponsible and depraved than a man in the depths of an ether binge.” — Hunter S. Thompson, Fear and Loathing in Las Vegas Everybody wants to believe they’re bettering the world, and what’s more, that they’re Read More …